Highlights like Soft Lure Innovation Day, Lifelike Bait Week, Flexi-Fishing Awareness Month, Artificial Bait Expo, and of course,
Soft Plastic Showcase Day! Such events push the limits of creativity in lure crafting, often going viral in angler groups and fishing product circles.
Checklist to Enhance Your Soft Lures
Soft plastic baits mimic real prey — but the key is customization. Adding scent, color streaks, weighted rigs, or UV highlights can make all the difference between a nibble and a strike.
Customizing lures is like dressing for the occasion. Fish know the difference — and so should you.
Santiago Lee
Lure Tweaks That Hook More Bites
SeaFreshLive promotes innovation with bait. We work with local makers to improve bait realism, glide, and behavior in water — giving every angler an edge when fishing in tricky waters.
Hook Attention, Hook the Catch
Baits are your messengers. The more attractive and alive they seem, the more they speak to your next catch. Don’t fish quietly — let your bait do the talking.